Great “Pretense Alert” piece on using inauthentic speech

There’s a great article at http://www.marketingprofs.com/short-articles/1437/pretense-alert/?adref=NmiT4B9 on how it can backfire when speakers and writers try to use words that are more complicated than needed in an effort to sound smart.

The article also provides the following Marketing Inspiration: “If you choose words because you think they sound smarter, there’s a good possibility they’re having the opposite effect.”

This also applies when you hire someone to write an article, speech, Web content, or collateral materials for you… it’s the art of properly capturing who you are and how you speak! There’s a proper balance to strike between being correct and not lazy with how you use the language and trying to “talk up” or sound more erudite than is needed.

The Making of a Wind Energy Pioneer~Client Article Featured on Idaho Department of Commerce Site

Helping to get the word out! I’m very pleased that my piece on Roald Doskeland, Norwegian-born, Boise-based President of wind energy firm Windland, Inc., written for my client Western Capital Bank about their customer has been featured on the Idaho Department of Commerce Web site in their News section. Western Capital Bank recently closed a loan with a Windland affiliate for two wind turbines in Tehachapi, California. Windland also has two Idaho renewable energy/wind energy projects in the works. Please see http://www.commerce.idaho.gov/news/2009/09/the-making-of-a-wind-energy-pioneer.aspx